Back in the day, I offered and held a few home parties for selling my artworks. Being about 15 years ago, ish, I felt like I was charting new territories.
I had a bunch of catalogs and brochures from other successful home party plan businesses — and my vast knowledge of attending such parties — to build my plan on, but even then, the concept was just that — more concept than anything else.
I made sales at the parties (and secured plenty of commissioned works as well), but found I really had to sell the idea of such a party by educating the potential host or hostess more than anything else.
Now that home party plans are so mainstream that a woman between the ages of 20 and 35 fears invitations in the mail, the indie crafting party isn’t an educational exercise — and the lure of less common products is far stronger than say the usual home party suspects, resulting in more attendees and an increase of wallets being opened.
I mention this trend for two reasons.
One, if you’re a crafter, craftsman, or artisan looking for a way to make sales and connect with your local community, you might want to consider using home craft shopping parties. Even crafters who just have an over-load of made things could probably find an occasional party a good way to rid themselves of surplus handcrafted items, and those with mad skills could combine selling creations with workshops at parties.
If this sounds at all like you, Miss Malaprop has a great article, 5 Tips for a Successful Handmade Craft Shopping Party, which also includes links to some great resources. She even peddles the stuff other folks make at the home parties she demonstrates/sells at. (Keen idea for those who want to increase their offerings past their own skills.)
I respectfully disagree with CraftyTammie, when she says that she wouldn’t throw a party and invite her friends because “they all know i have an etsy shop, and i figure if they want to buy something they will let me know.” Shopping for art, for gifty stuff and crafts, is very much a visual in-the-moment thing. And people need to see it.
The second reason I mention the home party plan idea, is that if you are not a maker of things but a lover of them, you might wish to host a craft selling party in your own home. You and your pals can get together, shop, maybe even become inspired to make a thing or two yourself, all while you support arts in your community.
The only real tricky thing with hosting one of these home parties selling handmade things is finding a willing artisan or crafter. To that end, The Ungulate has started an Art Directory, including a category for listings of creative folks who are willing to do home parties selling their arts and crafts.
Image Credits: Handmade goodies from MissMalaprop’s shop.