Literary Art, Puns, And Bookmarks

Continuing my interview with Robin Blum, founder of In My Book® — the bookmark and greeting cards in one

Happy Ending In My Book Bookmark & Greeting Card

How do you go about getting the art for the bookmarks and cards?

I am fortunate to work with illustrator (and Brooklyn neighbor) Meredith Hamilton. I found her on a wonderful listing of artists for hire called The I Spot. I love the New Yorker-y style of her pen and ink illustrations and feel that they are perfectly suited to the slightly irreverant nature of the cards.

How do you select the images? How tied to literary themes — and puns — are they?

There are presently fifteen styles of In My Book. When we first worked together in 1999, I gave the text of the greetings to Meredith and we brainstormed what type of images would work. In My Book, you’re a classic ended up with marble busts of distinguished and scholarly types, reading books of course; you’re a mystery clearly called for one of the great wonders of world (Stonehenge) and you’re some dish was teamed up with a red-hot mamma having fun cooking up a storm. More styles are presently in the works and will be available in Spring of 2012.

Are there any designs that seem most popular? Any trends in terms of the art, or it is mainly a matter of book genres?

The most popular styles are the ones that seem to suit the greatest number of people. Who wouldn’t be flattered by the notion of being ‘rare’ or ‘a classic’?? Publishers Weekly says: “Multi-tasking as both bookmark and greeting card…illustrated with charming pen-and-ink drawings by artist Meredith Hamilton, these sentimental greetings make endearing enclosures especially when the present is a book.”

How often do you add new designs? And when you add new ones, do you discontinue any older ones?

The line began with twelve styles in 2000 and added three more styles in 2003. Next year three additional styles will be added, so there will be a total of eighteen styles. Although obviously some sell better than others, I have chosen not to discontinue the older ones. This is different than most greeting card companies who base their inventory on sales; I tend to think that book readers are more or less traditional and that “you’re a character”, “you’re a hero”, “you’re the last word” will never go out of style.

I think so too, Robin.

The cards have sold for $3.95 (including envelope) since the company started in 2000; buy them now and get a jump on holiday gift giving –and the upcoming price increase in 2012!

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