The Stall & Craft Collective is an online craft & gift marketplace, and events directory, which launched in June of this year. This October, they’ve reached over 30,000 unique visitors and 227,000 page views — and climbing. Part of their success lies in the fact that they have undertaken an extensive marketing campaign in UK craft magazines, securing over 25 full page advertisements that have reached a potential readership of over 650,000.
If you’re thinking, “This is just like Etsy,” well, it’s not quite the same. But I’ll let the founder of the collector, Helen Eskins, tell you more about it.
My name is Helen Eskins and I’m a mother of two from Birmingham, West Midlands. My background is on the administrative side of Child Protection and criminal law. I have been self-employed for around 11 years now, after having started a company working from home transcribing court hearings and police interviews. My own little craft business is called Harriet-Rose Crafts.
I began to attend local craft fairs and met some wonderful people along the way. I soon began to get a bit disillusioned with all the local craft fairs I was attending due to the obvious lack of advertising and promoting being done by the organisers, resulting in very poor attendance by customers, so I decided to start up my own events organising company to help my fellow crafters, a lot of whom had become very close friends. This resulted in the formation of Moon & Light Markets some five or so years ago now. Moon & Light Markets have been incredibly successful and we organise events all across the West Midlands, Worcestershire, Warwickshire and Staffordshire areas, until recently holding fairs once a month. This in turn then led to the idea of Stall & Craft Collective.
What is the purpose of Stall & Craft Collective:
The idea of Stall & Craft Collective was formed whilst organising craft fairs through Moon & Light Markets. I began to think how much easier it would be for event organisers if there was a website they could go to where everything they needed to organise an event was there all under one roof so to speak. My husband, Mark Eskins, had just taken redundancy from work so it seemed an ideal opportunity for us to take on a new challenge together and turn this idea into a reality.
We want Stall & Craft Collective to provide event organisers with free advertising of their events, and in turn for potential customers to find their local events to attend. We also want event organisers and stallholders to be able to easily find and contact each other so that stalls can be filled. Stallholders are then able to list the events they are attending so customers can see where their favourite stallholders will be, and will also be able to look through the stallholders at an event they are going to, in case there is anything they can pre-order or have personalised etc.
Another wish I had was for our stallholders to be able to have a forum where they could sell their items at any given time to a nationwide audience, rather than just once a month at a craft fair. Having attended craft fairs myself as a stallholder and as an organiser, I was aware that a lot of stallholders find it difficult to make a living from their craft and I wanted to ensure that they had a selling platform without the high fees and commission taken from other high end shopping sites. We therefore decided on a small yearly fee with no commission or other charges to give an opportunity to every stallholder to join up.
We welcome all crafters, stallholders, and small business owners. There are categories to suit everybody including vintage, antiques, clothing, shabby chic, furniture, jewellery, home décor, cakes, wedding services, etc. and we welcome your suggestions for any different categories if you can’t find something suitable.
Is this just for folks in the UK?
It is at present but there may be plans to change this in the future.
If you’re an event organizer, register and list your event(s) now — for free.
If you are a maker or seller of things, however…
Here’s what you need to know about becoming a stallholder.
Prices start at just £15 per year; there is no commission on your sales.
Stallholders have three different registration packages to choose from which includes:
- the creation of your own mini webpage
- the opportunity to sell your items on our online marketplace
- use of an individual noticeboard where you can advertise sales, promotions and news
- ability to link your Social Media pages and website
- promotion of your attendance at events
- opportunity to submit news and interviews
- use of a private message service