I so fell in love with the stunning art made from cassette tapes by Erika Iris Simmons that I just had to speak with her and learn more about her incredibly iconic works.
Erika, I don’t like to ask a lady her age — especially right at the start! — but in this case I feel compelled to do so… Your works, especially the Ghosts In Machines, have a youthful pop culture quality, but the detail work is incredible, which lends me to believing you are older (at least in art years!) than I think. So, how old are you, when did you begin the Ghost In The Machine Series, and how long have you been working as an independent artist?
Thanks! No worries, I’m not shy, I’m 27 now but I started making this series in 2008, when I was 24 I think.
I was a waitress at Hard Rock Hotel in Orlando at the time, looking for interesting art projects. I didn’t have a lot of money to spend on art supplies so I went through all the junk drawers at home, tearing up anything I could find, dabbling in composite art. I was fascinated with optical illusions and wanted to make something really different. I think going to work everyday surrounded by music memorabilia definitely had an impact! haha
One day I thought to use the cassette tapes in my art – when I started messing with the ribbon it curled up and reminded me of Jimi Hendrix’s afro, so that was the first portrait I made.
At the time I was reading some science books about the philosophy of the mind; that’s where the “ghost in the machine” theme came from. It was great to sit there while working on these, wondering about the meaning in the data on the tapes and how by simply rearranging the tape on the board I could make it look like a face. My goal was to not cut the tape or take any away, just arrange it.
I’ve been working as a full-time independent artist for two years now.
Have you had any formal training or study, an art degree?
No formal art training; I got a ton of art books out from the library, but mostly its just been trial and error.
The Ghost In The Machine pieces are how I first found you — the amaze me because they incorporate the spirit of the medium, the tape and film, and display the iconic images we see when we experience their performances. What inspired the works?
I never wanted to be an artist until I saw the work of Ken Knowlton. He makes incredible composite portraits. My favorite is his portrait of Einstein using nothing but black dice. It blew my mind and I thought I want to make something like that, something that would resonate with people. I just kept experimenting after that.
They are incredibly fluid and effortless looking, as if they just spilled out that way, but I suspect there’s a lot more to them than that. 😉 Can you tell us more about the work involved, how long it takes to make a piece — how many tapes, etc. are used?
I almost always just need a single cassette, unless the work is really big. You’d be surprised how long the tape is inside.
Every piece is different, but I usually start by drawing the basic outline, focusing on the facial details first. I go about filling in the design, either gluing the tape flat and cutting away when necessary, or folding and twisting the tape into the desired shapes. This can take weeks if its very detailed. Toward the end I try to let the tape fall into really natural shapes and “capture” that movement with dots of glue. Finally, I use epoxy to permanently mount the case.
Of the works I’ve seen, you seem to use or recycle other items to create your works of art. Do you consider these altered art works? How do you feel about that term?
I call these cassette tape or film sculptures, but the term altered art works too. It falls into a lot of categories, I think. I often hear people call them “installations.” I don’t know why.
Your Audrey Hepburn, Breakfast At Tiffany’s piece is probably my favorite, so far! I love the use of 8mm film, right down to the reel!
I read at your blog that the Breakfast At Tiffany’s work was the result of a woman who approached you about doing a series of collection of Audrey Hepburn pieces… Does that mean you do custom or commissioned works?
Thanks! I’ve actually made my living for the last few years making custom pieces for people; I still do sometimes, but not as my bread-and-butter like I used to.
Does doing works that way, at the direction of others, frustrate you in any way as an artist?
Yes, every single time! haha. There is no way of avoiding the pressure of “performance.” I am not a performer and I’ve found that my work is much better when it comes from the heart and not from a need to pay rent. I find myself questioning every action. Instead, I just take the commissions that I feel a spark for. I used to have a “custom work” page on my website, but I don’t solicit those offers anymore. A lot more time for experimenting.
How much do you charge for such works? And, as you currently have no originals for sale, only prints at Etsy, how much do original works cost?
Honestly every piece is different. I sell some for hundreds, some for many thousands, so its a hard question to answer… An average Ghost in the Machine piece is about $2500. The only prints I sell are letter size and A2. But the size of the originals range from 12 by 16, up to 40 by 60 inches, so there is a wide range.
Your other works, that I’ve seen at Flickr mainly, are also composite or altered works. Do you feel that will likely remain a part of your style, or do you feel that you’ll need to move on in a completely different direction at some point in time?
I don’t really define what I do by the medium. I feel like the running theme in my head is finding a story within a single object. Recursion and nested concepts are what fascinate me, so whether I’m painting or writing or doing any other creative activity I think this theme will remain.
When you are best known for a series, or when someone spots an older series, like Ghosts In Machines, how do you as an artist feel when you move onto another series, project or style of work?
It doesn’t bother me that I will probably never “out-do” the success of this series because I know the biggest thrill is the idea and execution rather than what other people think. The images will one day be played like that song on the radio that you’ve heard fifty times too many, but I will always remember what it felt like to hold something like that in my hands before the glue was even dry, having never sold a piece of artwork, knowing that I made something special.
Its nice that people are still interested though, I do appreciate it.
At The Ungulate, we hear a lot about how “success” is at least partly defined as making a living in art; yet we also hear from artists who feel great frustration in the commercial aspects of that sort of success. Aside from not soliciting custom works as much as you once did, how do you plan to address or balance these issues for yourself as an artist?
I’ve never been interested in money – I threaten to quit art and go back to waiting tables any day! ha. But seriously, making art for a living is by far harder than I expected, and I feel I’m one of the lucky ones to have so much support and exposure. But some months I still barely scrape by. Don’t get me wrong; when it rains it pours. But its hard counting on the weatherman. In lieu of commissions I’m working with a stationary company for a little rolling income. The ‘m’ word: Merchandising. We’re still putting the website together – I don’t know a date it will be live…
But you’ll let us know, right?
Until then, we can still marvel at the other works by Ericka Iris Simmons, and enjoy spotting them all sorts of places, like the Bob Dylan piece for the AARP.